• We are removing the synthetic vitamin and mineral premix and replacing it with whole food ingredients that naturally supply essential nutrients.
• All formulas will continue to meet AAFCO nutritional standards for complete and balanced diets.
• There are no changes to our protein sources or production processes, our products remain proudly made in our USDA-inspected facility.

UPDATE: Our feeding calculations are now specific to each individual recipe rather than based on an average. With the launch of our new whole food ingredient formulas (no synthetic vitamins), you may notice differences in the calculations. These updates also come with new packaging.

If you’re using an older bag, please disregard the feeding guidelines printed on it and refer to our online feeding calculator for the most accurate information.

If you were feeding our old recipes before, you can continue feeding the same amount and make adjustments based on your pet’s needs. Every pet is different, and these feeding guidelines are just a starting point.

If you have any questions, we’re happy to help. Just reach out to us!

In response to customer feedback and our continued mission to provide pets with the most natural and nutritious food possible, we have made a significant improvement to our formulas: we are removing the synthetic vitamin and mineral premix and replacing it with whole food ingredients that naturally supply essential nutrients.

This transition is a direct result of listening to our customers—this change has consistently been the #1 request. By eliminating the vitamin pack and turning to nutrient-rich whole foods, we’re reinforcing our commitment to clean, transparent, biologically appropriate pet nutrition.

This transition is rolling out gradually over the next few months, and we’re still in the old packaging for now so if you see us, it’s still us, just even better inside.

If the best buy date is Oct 1, 2026 or later it will be the new recipe even if the packaging does not reflect that.