At Northwest Naturals, we’ve always believed that nutrition should be biolgically appropiate. That’s why we’re proud to announce a major milestone for our brand:

We are transitioning ALL our dog and cat diets to whole food recipes without synthetic vitamins or minerals.

What’s Changing?

We’re saying goodbye to synthetic vitamin packs and hello to the nourishing power of real, whole food ingredients. Our new recipes are carefully crafted with a variety of fruits, vegetables, and proteins to naturally provide essential vitamins and minerals your pets need to thrive.

Same trusted quality — now even closer to nature.

Why Whole Foods Matters

Whole foods provide nutrients in their most natural, bioavailable forms, making them easier for pets to absorb and utilize.
By removing synthetic additives, we’re giving your pets nutrition the way nature intended: simple, clean, and powerful.

Spotlight on Our Star Ingredients

Our updated recipes include a colorful blend of fruits and vegetables, each chosen for their natural benefits, here are some:

• 🥕 Carrots — Packed with beta-carotene to support healthy eyes and immune function.

• 🫐 Blueberries — Rich in antioxidants for a strong immune system and healthy aging.

• 🥬 Spinach — A natural source of iron, fiber, and essential vitamins like A and C.

• 🍎 Apples — Provide fiber for digestive health and natural sweetness pets love.

• 🥔 Sweet Potatoes — A hearty source of energy and packed with vitamin A.

• 🌱 Broccoli — Supports detoxification and offers vitamins K and C.

These powerful, whole-food ingredients work alongside our premium meats to fuel your pets with everything they need — naturally.

Check out the full guaranteed analysis here: https://www.nw-naturals.net/products/recipes/

Same Love, Even Better Food

We know you trust Northwest Naturals to feed your pets with care, and that trust means everything to us.
These updates are a reflection of our ongoing commitment to continuous improvement and giving pets the very best.

You’ll start seeing these updated formulas throughout 2025, same delicious taste, now with a whole food foundation.

You may see our old bags still, but you can find the new recipes now on our website!

Thank You for Being Part of the Northwest Naturals Family!

We’re honored to nourish your pets every day and excited to bring you even closer to our mission:
Powered by Protein and Whole Food Ingredients.